marketr
marketr:

During the World Cup we were working with Millward Brown Digital, a market research firm, to understand the impact that Sponsored Posts have on user attitudes towards advertisers. What we found was that engagement, especially earned engagement, is incredibly effective at boosting key awareness and association measures. Adweek did a quick write up about the study here, but we also thought you might be interested in seeing the results first-hand.

"BecauseFútbol is all about the celebration of fan passion, and our partnership with Tumblr was the key to connecting, inspiring and engaging fans—turning that futbol fan passion into Hyundai brand engagement.”
—Steve Shannon, Vice President of Marketing, Hyundai Motor America

Hyundai’s goal 
As an official sponsor of the FIFA World Cup since 2002, Hyundai wanted passionate soccer fans to associate their brand and message with one of the biggest sporting events in the world.
Read More

marketr:

During the World Cup we were working with Millward Brown Digital, a market research firm, to understand the impact that Sponsored Posts have on user attitudes towards advertisers. What we found was that engagement, especially earned engagement, is incredibly effective at boosting key awareness and association measures. Adweek did a quick write up about the study here, but we also thought you might be interested in seeing the results first-hand.

"BecauseFútbol is all about the celebration of fan passion, and our partnership with Tumblr was the key to connecting, inspiring and engaging fans—turning that futbol fan passion into Hyundai brand engagement.”

—Steve Shannon, Vice President of Marketing, Hyundai Motor America

Hyundai’s goal

As an official sponsor of the FIFA World Cup since 2002, Hyundai wanted passionate soccer fans to associate their brand and message with one of the biggest sporting events in the world.

Read More

latenightseth
latenightseth:

Behind-the-scenes with charlixcx. Who’s excited to watch her perform “Boom Clap” tonight on Late Night with Seth Meyers at 12:35/11:35c on NBC?
Charli will be taking questions from her Tumblr dashboard tonight at 8:15 PM ET, so get your questions to her here and follow her Dashboard Confessions here now!

latenightseth:

Behind-the-scenes with charlixcx. Who’s excited to watch her perform “Boom Clap” tonight on Late Night with Seth Meyers at 12:35/11:35c on NBC?

Charli will be taking questions from her Tumblr dashboard tonight at 8:15 PM ET, so get your questions to her here and follow her Dashboard Confessions here now!